Internet Market Close Report for 1998.09.24
| 24-Sep-98 | point change | % change | |
| ISDEX | 109.98 | -1.12 | -1.01% |
| DJIA | 8,001.99 | -152.42 | -1.87% |
At that rate EBAY trades at 50x our 1998 sales estimate. Fully-diluted EBAY shares outstanding value the firm at $2.46 billion or 70x 1998 revenue estimates.
We think EBAY could post $85 million revenue in 1999 if it spends the IPO proceeds smartly to grow its user base and develop key alliances to fuel more sales. If so that implies a 22x revenue multiple on primary shares market cap or 30x fully-diluted.
Helping fuel the EBAY rocketship is a report by Morgan Stanley which rated EBAY as "outperform" before the stock even began trading. We thought EBAY could see the $40ish range with the strong book on it and the hyper-revenue growth the personal auction service may experience.
On the downside we expect margins to suffer as marketing costs and growth take place. Example, ONSALE (NASDAQ:ONSL), a different flavor of auction service, had positive earnings before committing to investing in itself for growth.
In the past 52-weeks ONSL has traded at double its close today, $18.50. ONSL market cap sits at $350 million, a meager 19% of EBAY. In other words, we don't expect EBAY to sustain its first-day valuation, built more on euphoria than fundamentals. More in tomorrow's Internet Stock Report analysis on Internet.com's IPO Index.
Meanwhile, profit taking gives the Dow and NASDAQ, a haircut as both end lower today. ISDEX also loses ground on profit takers, as perhaps a rush to get into EBAY.
Moves and news:
For 4Q it realizes a $54 million pre-tax gain on the sale of 950,000 shares its position in Lycos (NASDAQ:LCOS), as well as a $24.3 million gain on stock issued by Lycos. CMG also owns about a third of GeoCities (NASDAQ:GCTY) and numerous private Internet outfits.
Inside scoops! Internet Investment Symposium '98 @ Fall Internet World!
New York City, Oct. 8-9 as Steve Harmon, Upside, CNNfn, PriceWaterhouseCoopers, and more talk investments with some of the top names in the industry...top execs of GeoCities, CMG Info, DoubleClick, venture capitalists doing the $ billion deals, debuts hot startups at Startup Live! Sign up now
LaunchPad Pavilion, part of Fall Internet World '98, the world's largest Internet industry trade show held Oct 5 - 9, offers exhibit space for startups ONLY at a reduced price in order to meet their often limited capital available at the startup stage. It is Mecklermedia's way of letting the newbies get their voice heard. If you or a friend is at a Internet startup and want to exhibit at Fall Internet World (expected attendance is more than 50,000) in New York City's Javits Center then contact Reed Bocchino 203-341-2826 or email: mailto:rbocchino@mecklermedia.com